Hey Now,
Well, it's like that already (day jobs to pay bills). Most musicians don't make enough to earn a living, but it's a complicated situation.
Some bands just suck and don't deserve the dough. Others are amazing but don't have the connections. Some are "pretty good" and make it big due to chance, fate or having relatives in the music biz. Life is like that.
It's not as simple as just stealing studio albums: it has to do with the way media distribution changes and how the big rollers (Sony, etc) try to control an industry that doesn't want to be controlled. CDs are still $15, but they are produced for like a buck or two. The middle men get the rest, but even big bands give a large amount to the megopolies that hold the ropes.
Now there's obviously a difference between commercial releases and home-grown live recordings (I prefer the latter, but still pay for both). I think that even live shows should cost a token amount split evenly between the recording engineers and the bands. Fundamentally the only difference is that one you pay more for because it's an "official" distribution, but musically there is not that much difference to most ears. Pros can appreciate the work that goes into all the mixing and mastering, but the majority of listeners don't care and will take the music, only will pay for it if they can afford it. But if the music megopolies try to bleed the buyers with $15 CDs, who's going to be dumb enough to pay big bucks for something that should be only 7 or 8 bucks (maybe cheaper if you join a club, but not retail...rents and inventory management are big costs here).
With electronic distribution, someone else pays for the costs (service provider, server admins like Jeff, Dan and Booty ;-})...eventually this money comes back around to the band in the form of fans...but it seems to attract the high school kids who don't want to pay for anything. Given that they only make $5/hr, this makes sense. If they were given the option to buy cheaper CDs, I bet they would scrounge up the dough. Maybe as they get older and have better incomes they fork over for the real thing.
There are millions of kids who want to be rock stars, but the economy can only support so many. Kids pick up guitars at age 7, get very good in their teens, some make it big and others just barely pay the bills...seems the ones who start earlier have a better chance like any career.
So, I think it's quite complicated and these are just some of the issues. It would be nice if the industry also supported the free recordings that people like Cleantone provide for all of us (rather than just a select few individuals who feel it's fair to compensate). The problem is when all the middle-men get involved, there's 10% here, 20% there and the band and engineer are left with peanuts. The more people who get involved, the more the pie is divvied up. This is an unfortunate situation in any business relationship. But it is reality for the current music industry, and it won't get better anytime soon. One way to help is to simply kick down. But it's not just a factor of asking or begging here -- another major factor is the amount of "disposable income" that's in the market at any given time.
This gets into macroeconomic theory and you can look at any other industry with regards to the amount of money that's "floating" in that specific market. Take gold for instance: when markets collapse (likes ours did in Y2K), people move the equity investment into fixed income (money, gold, bonds, real estate, etc). We're talking trillions of dollars here and the jobs and other types of income flow shifted dramatically, the few conservative investors that had anything left put it all into "tight" markets like real estate (where it's much harder to spend that money because it takes longer to settle any transaction). This effectively slows money down on a global scale and the crusty bastards who are hoarding wealth really won't let it go until the market rekindles or they die (more likely they will die first in this atrocious economic environment). So you take a music industry with a net cash flow of hundreds of billions and you shave off a few hundred billion and you're lucky to have 50% of the net disposable income from pre-crash days. This takes decades to sort out, and when the money comes around, bands will also have a better time.
So you can't blame it all on demand--there are supply factors involved. How many people you know tell you "I can't go out again, I went out last night and spent a lot of money so I'm broke". This happened much less often in 1998 than it did in 2002 or even now. So these people will think about buying a beer or three instead of a CD since the CD is 3 beers and they can't drink it. Of course it's easy to get the music anywhere...we used to listen to the radio...but some college bands play only indie music, so you can find it through analog sources which are good enough for free for most people.
The trick is increasing the amount of disposable income (entertainment is not food, clothing or shelter! Except for musicians, obviously)...that means straightening out the atrocious conditions that cause the current economic stagnation. This means new industries and promoting national goals that we do not seem to have any kind of plan. The plan is cheap mexican labor (and China and India) -- this is only to make the super-rich richer and the poor can all get landscaping jobs. Musicians are very much screwed until we get a leader who cares about the arts (there is art in technology, too, which has largely been left by the wayside as we train kids to be bartenders instead of engineers, "math is hard" and all that crap).
In the meantime, please kick down if you can. Get another job or study and get your degree so you can get a real job and then you'll have more "disposable income" to support the arts. I think we all pitch in considerably (given this is a music-related site), but spreading the word also has great effect and these conversations are a way we can all get our stories at least to a plausible level. There are way more issues than we have already examined...dealing with economics on a large scale involves considerable research but also realizing some general trends with the economy.
The other factor is those who say "oh, the economy is fine because *I* have a good job" which is total selfish bullshit. I have a decent job but I can see many of my friends who are still struggling, and they are very smart hard workers who have been displaced by the wrecked market and certainly aren't splurging like they used to on CDs and such. A very large aspect of spending on music has to do directly with the state of the economy, and it's going to be a major struggle until the ship starts sailing out of the reefs again. That won't happen with the monkey captain...he just cares about bananas and the little people are just to trod upon. This is perhaps a larger influence than just the ease at getting material (though both are factors, as is the luck with hooking up with big labels, other direct and indirect factors and I haven't even gotten into what the band wears on stage
).
Things do suck right now and too many bands are forced to pull second and third jobs just to make ends meet. However, I was in this camp myself a few years back right after the collapse, and it wasn't because I sucked with computers. These jobs were just hard to find (still are, but slowly have improved) as are good-paying gigs and clubs that don't have to worry so much about rent and insurance that they can "kick down" themselves to the bands larger percentages and all that jazz. All industries were sabotaged, but because music is seen as "entertainment" and religion is far more important to this administration, they would prefer to see clubs shut down and turn into churches so their rich buddies can get all the tax breaks. Don't get me started!
Another root cause is the whole "moral majority" (really a minority with inordinate power) who see music as a threat to religion. Given the amount of energy we put into our favorite pastime (listening to music and going to see bands), an external observer could see this power-grab situation as a legitimate social problem (in either direction). How many of us attend church regularly versus going to see live music? Obviously we do this because we enjoy one a lot more. You can take that argument into other social institutions -- education, law enforcement, media, etc. You can't spend a lot of time in one without neglecting the other. However, on a personal level I only see the faintest value of any kind of organized religion. Others see tremendous value in knowing more about god -- but I feel we can only know so much and the rest is just intellectual masturbation (call that sacrilege if you want).
Now there are many who believe strongly in music as well as religion, art and science equally...but we don't see such a balance in modern-day society (nor in the ancient societies who try to argue their religion is better just because it's older). Gospel and blues took root from soul-searching that has an explicit religious source. Many musicians will argue (correctly in my view) that music stems from a divine source. These are just ideas and noone can say who's right or wrong. But I do know from living with these religious nutbags (I'm biased of course) that they see music and any kind of fun as a threat to their power structure. If they say they get orders from god and we get orders from Mick Jagger, that's fighting words. Then it gets down to my-god-is-better-than-your-guitar-god scenario and it's war all over again.
There is another war going on and that is for the hearts, minds and souls of the people...music is just another casualty on the megopoly superhighway. As long as we "worship" big business and think our leaders have a hot-line to god, we're in for a rocky ride that is on the cliff to disaster valley. We are not in a vacuum and this is far worse in the Middle East, Asia and elsewhere where we could be jailed for talking like this. Fortunately we still have enough freedom to bring these ideas into the public "forum" so we can try to figure out alternatives and decide how we are going to fix the problem (problems are many, music is pretty trivial next to tne environment, but they're all related).
In summary, I think it's a little simplistic to just blame the kids. I blame the leaders, and I think the kids' reaction is more of a symptom of a much larger economic problem. Convenience is only one side of the die...relative wealth and the disappearing middle class is a larger factor in the long run. It's hard to look at bigger pictures because of the complexity, but I think focusing just on one angle is ignoring all the other angles that lead people into buying decisions. Do you buy gas for your car? Do you travel less now that gas is more expensive? By looking at the decisions themselves, we begin to see the relationships that comprise the complicated beast we call economy. Exit polls are very valuable...if those selling CDs asked "why" people don't buy, they'll get a better indication of the root causes instead of just complaining about microeconomic factors (like kids don't buy cds because they're online). For every download there are some eager ears willing to buy a ticket--what goes around comes around--but in a depressive economy, less disposable income is the major factor and convenience really is a minor factor (in my estimation, we all have our own opinions).
Shall we blame it on Steve Jobs and the iPod generation? Now let's say he starts a record label for indie bands to make money on downloads. Well, this has started and I don't have stats yet on the trend from plastic source (CDs) to electronic (net), but I'm going to track these down and see what others think about this whole deal.
From my own music acquisition, I can say that the stuff I like I eventually buy. I get random sources from people who share this music, but in many cases I have both bought tickets and CDs from bands I would have never heard of if it weren't for this "informal" distribution network. I would guess that more than 90% of what I have in my collection is legit, and the rest I back-fill with purchases the more I like something (best is first, why spend money on crap and maybe 3% of that I just delete because I think it sucks). In some cases I buy a CD and lose it, or give it away, other times I can't fit it in my pocket or there's no ATM and I spent my last buck on an overpriced beer (I'm not an expert at spending my own money ;-}). So this is a microeconomic factor, very much supply-side, but it's not because I don't have the money at all...it's just not convenient. This is a case where convenience is limited by the supply-side (lack of ATM) and think about that next time you visit the merch table.
There's other social factors like if the merch dude/dudette is a jerk you just walk away...I think the better bands are cognizant of this just like they would be with a manager...but managment types can't be all smiles or clubs and record labels will take advantage. There's a balance in all things, but right now the balance is not in favor of the arts, and it will take a lot of time and major fighting to fix this deplorable situation. It's not just the kiddies downloading--this is a direct symptom of a much larger problem (limited and restrictive job market).
My bartender friends smile sometimes and explain that even in bad markets, people will still drink (wash away their sorrows?). Certainly there are markets that survive bad times better...but music is not one that is as resilient and then we get the factor of people getting older and living longer and how many octogenarians go out to see bands? So spend your money on biotech because that's going to be the hottest market in the next decade or more.
-Rock it downtown,
Phrazz
P.S.: Speaking of new media, this just in:
http://news.yahoo.com/s/nm/20060108/wr_nm/digital_dc
Plastic is obsolete....